Krux

Business Analysis & Decision Support

Better decisions start with better analysis.

KRUX is an independent business analysis practice helping companies understand performance, assess opportunities, and make informed business decisions. We turn business questions into structured analysis, clear findings, and practical recommendations.

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KRUX in 25 seconds
Exhibit 1Decision memo · KX-0412

Assessing a new branch opportunity

Expansion assessment · Illustrative example

RecommendationGo with conditions
Fit score72/100
  • ClearedDemand and cost assumptions reviewedp. 14
  • GapLocation costs require validationp. 31
  • DecideCan the business support another location?p. 47
Source: Fictional business scenario. Illustrative example.
  • Agreed per projectDelivery date set before work begins
  • Fixed feeAgreed before any work begins
  • NDA firstSigned before a single page is shared
  • A clear verdictGo, go with conditions, or no-go, with every source cited

What we do

Three decisions we help you make.

Each review ends in a written recommendation you can act on: go, go with conditions, or no-go. Every finding is traced to the document or figure it comes from, so you can check it.

Sample work

What a Krux memo looks like.

Three fictional examples, one for each service. The recommendation comes first, and every finding points to the page, figure or source it comes from.

Discuss a Project

Tell us the decision you face.

A few lines are enough. We agree the scope, the fee and confidentiality before you share any documents.

Review requestAbout 2 minutes

Approach

How we work.

From question to decision in four steps, ending in one memo: what to do, on what conditions, and what is still missing.

Four steps

From question to decision.

  1. 01

    Request

    Tell us the decision you face, when you need to decide, and what you already know.

  2. 02

    NDA, then documents

    We sign an NDA first. Then you share what the review needs: a tender pack, figures and quotes, or sales and cost data.

  3. 03

    Analysis

    We test the evidence against the decision: requirements, numbers, capacity and risk, each traced to its source.

  4. 04

    Decision memo

    You receive the memo on the agreed date, then a short call to walk through the recommendation.

What you receive

One memo. Everything management needs to decide.

The sections change with the service. These six parts do not.

    Sample reports

    Three samples, one for each service.

    Fictional clients and figures, real format. Read each one online or download the PDF.

    Scope

    Clear about what we do, and what we don’t.

    Included

    • A full read of the documents and data you share
    • Findings tested against your capabilities and figures
    • A written recommendation with its reasons and sources
    • A short call to walk through the memo

    Not included

    • Engineering approval or technical design
    • Legal, tax or audited financial opinions
    • Writing or submitting bids, plans or applications
    • Any guarantee of an outcome

    Our principle

    “Better decisions start with better analysis.”

    • ConfidentialityAn NDA is signed before any document changes hands.
    • IndependenceWe identify potential conflicts of interest before accepting an engagement.
    • CandourA clear verdict, even when the answer is no.

    Next step

    Have a business decision to make?

    Discuss a Project

    About

    About Krux.

    An independent business analysis practice that helps companies decide before they commit: whether to bid, whether to expand, and what to fix first.

    Who we serve

    For businesses facing a decision that is expensive to get wrong.

      Why Krux

      An engineer’s reading. A consultant’s discipline.

      Next step

      Have a business decision to make?

      Discuss a Project

      FAQ

      Questions, answered.

      What clients usually ask before they request a review.

      Questions

      Before you ask.

      Next step

      Have a business decision to make?

      Discuss a Project

      Insights

      Sample work and notes.

      Fictional sample reports that show exactly what a Krux review delivers, and short practical notes on business decisions in Saudi Arabia, each pointing to its source.

      Insights

      Next step

      Have a business decision to make?

      Discuss a Project

      Krux

      Careers

      Join Krux.

      Open roles

      Send your CV

      PDF or Word, up to 5 MB.

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